Pro Kabaddi attracting less sponsors and fans?
Pro Kabaddi League is the biggest professional league second only to the Indian Premier League and it has garnered fan following on the same lines.
The viewership rating has fallen 31% from the previous season for the first two dozen matches compared with an equal number of matches in the last season, the data showed. While the drop was over 25% in the urban market, in the rural areas it was worse at 33%.
As per BARC, Pro Kabaddi clocked 237.2 million impressions in the first 24 matches across 9 channels where it is telecast live, compared with 344.7 million last time. Only one channel had a higher number compared with the previous season.
Except for the Tamil channel, Star Sports 1 Tamil, which witnessed an 89% jump in viewership, all other channels registered a drop ranging from 18% (Star Sports 1 Hindi) to 45% (Star Sports 2). Even the free-to-air Star Sports First witnessed a 42% fall in viewership, according to BARC data.
Pro Kabaddi had captured headlines with a ₹ 300-crore, five-year partnership with Chinese smartphone brand Vivo. But brands like Xiaomi, Thums Up, Bajaj Electrics, Gillette, Honda, RR Kabel, Ultratech Cement and Britannia have as of now not confirmed their association for the PKL 7th seasonbut there are no new announcements so far.